Georgina Redman Alevel Media

Justification of choices made in the Music Video When it came to editing my music video, I quickly realized that the song I had chosen had a very dynamic beat, but that in some sections, it was simply too fast and quick for me to do any meaningful editing to the beat. however, in appropriate sections I did edit to the beat. I tried to edit every shot to the beat at first, but due to the rapid beat in parts, it wasn't effective. If I had edited to the beat throughout the rapid nature of the beat would have meant compromising a meaningful shot duration, and allowing any valid representations to be drawn from the video. I chose to incorporate a mix of coloured gels, to further align the video with the dance genre. I chose pink and purple gels because they are bold and vibrant. They also link nicely to my logo which includes intertwined pink and purple font. I chose to have a disjointed narrative because I wanted the focus to be on the performance elemen...

Justification of choices in designing and creating my website Originally, I had planned to use a still image for the background of my website. I took original images in Shoreditch, with my artist as a central focus, and street art in the background. However, as I created the website, and thought more about the brief, I realized, that it might be more appropriate to have a clip from the music video, as a video, in the background of my home page. This would enable me to effectively link the two products together, and remind any user that goes onto the site, that the music video is a large part of the brand. Having the background as a tracking shot also further, in my opinion, links to the dance genre, as the dynamic movement of the camera is quick paced, mimicking the quick pace often associated with the dance genre. Furthermore, originally, I had planned to have two other pages, a tour page, and a merchandise page. however, when I re-evaluated the overall website, in regards to th...