audience feedback for music video/webpage

Audience Research Feedback from Questionnaires

My target demographic is 16-25, and in order to gain some accurate feedback from my audience, I selected a sample from my target demographic, a smaller subset of the general population I am interested in targeting, my sample was small and more of an opportunity sample rather than a random sample.

My sample included 4 females and 1 male, with their ages ranging from 16-18.

I asked a variety of questions to target specific areas that I wanted to know more about, such as social class and the kind of music video an audience expect from a dance song, in order to obtain findings that could influence the planning of my music video.

From my research, I have been able to conclude that my target audience, that over half of my sample had not visited an artist webpage. Those that had visited an artist’s web page, often visited to look at the artists merchandise, or tour dates. Aspects of the artist web page that my audience seemed to particularly like were the visuals, and the interactive elements. This is extremely beneficial to know because then I can incorporate more of these element into my own artist webpage.

All of the recipients of my questionnaire disclosed that they were middle class, which will aid me greatly in gearing my music video towards people of that class.

Furthermore, I also asked specific questions surrounding my chosen song. I asked questions such as what narrative they would associate with my chosen song, what images come to mind when listening to the song, and what location they can imagine the music video taking place in. The responses to these questions were all very similar. The dominant images that come to mind when people listened to the song were images of colour, love and nature. The narrative selected by all was a love story, with one respondent specifying ‘a love story where the couple face some trials but eventually overcome’. This was by far the most helpful piece of research I had conducted because I will definitely take this into consideration when planning my music video and coming up with a narrative. Finally, when asked about the kind of location they would expect the music video for this song to be, the main response was an outdoor natural setting.